DOES YOUR WEBSITE COMPLY WITH ADA ACCESSIBILITY LAWS?

• American Disabilities Act (ADA) /Web Content Accessibility Guidelines (WCAG) Compliance Website Audits
• Manual ADA /WGAG Compliance Remediation which includes a subscription for an Automated Overlay Widget for increased lawsuit protection

WHAT YOU NEED TO KNOW…

ADA and Compliance Information

Having an accessible and inclusive website is not only the right thing to do, but it also offers several benefits, such as increased traffic (with improved SEO) and eligibility for tax credits. It is important to note, however, that accessibility is first and foremost a legal requirement under the Americans with Disabilities Act (ADA). In addition to the legislation, we have seen a growing trend of lawsuits filed against non-compliant businesses in recent years. With timing becoming a significant factor, it is essential to ensure that you and your clients are familiar with the ADA and its relation to web accessibility to stay ahead of the curve and minimize the risks of legal ramifications.

This article aims to provide you with a comprehensive understanding of web accessibility regulations and standards, including the Americans with Disabilities Act (ADA), Web Content Accessibility Guidelines (WCAG), other relevant laws, and details on related lawsuit trends.

In addition to covering the essential information on these topics, the article also includes a dedicated section on how to present this information to your clients.

Based on our experience, we have assembled the relevant marketing materials, key points worth emphasizing, and a sample email snippet you can share with your clients.

ADA & WCAG overview – what’s important for you to know

The Americans with Disabilities Act (ADA) of 1990 provides comprehensive civil rights protections to individuals with disabilities in employment, state and local government services, public accommodations, transportation, and telecommunications. The ADA is America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility.

As the internet became essential and websites played a more significant role in how consumers interact with businesses, the way ADA is applied to web accessibility began to change. Since 2018, a clear consensus has emerged that ADA covers the online world. Disability rights activists, legal scholars, and court rulings have agreed that websites, internet portals, and online stores must also be accessible to people with disabilities.

In 2022, the Department of Justice (DOJ) reaffirmed and clarified its 2018 ruling that websites are places of public accommodation and are subject to the ADA’s requirements of general non-discrimination and effective communication.

To learn more about the ADA, you can read  here.

The Web Content Accessibility Guidelines  (WCAG) is a massive guidebook that explains how accessible websites should look and operate for people with disabilities. While it is not stated in the ADA, the WCAG has been widely accepted as the industry standard for being ADA-compliant.

Therefore, if you abide by the WCAG guidelines, your website should be considered compliant.

To learn more about the WCAG, you can read  here. 

Lawsuit Trends – Numbers and trends of ADA-related lawsuits

The legislative landscape has changed in recent years, seeing a significant rise in web accessibility demand letters and lawsuits. Over the past few years, it is estimated that hundreds of thousands of businesses have received demand letters, with 3% resulting in a trial. For reference, 2022 saw an all-time high of ADA web accessibility lawsuits, with 3,250 cases filed.

Given this rise in legal claims against non-ADA-compliant businesses, you must be aware of this trend and its potential consequences for your clients and ensure that their websites are accessible and compliant with the ADA.

Below, we have summarized the most relevant information you should be aware of, including a trend graph of recent growth in web accessibility-related demand letters.

Key data and numbers:

• 2022 broke the record for ADA lawsuits and demand letters.
• In 2022, 3,250 lawsuits were filed, representing only 3% of demand letters, as 97% are settled before going to trial, which means the number of demand letters is even much higher.
• This means that approximately more than 100,00 business owners received demand letters in 2022 for having inaccessible websites.
• Since 2019, there has been an average of 13% year-on-year increase in web accessibility-related lawsuits.
• Organizations and businesses can be fined up to $150,000 for ADA violations, while the average ADA website lawsuit settlement typically ranges from $20,000 to $50,000.

Below you can see a graph with the trend in web accessibility-related demand letters, along with the year-on-year growth percentage:

In the event of a demand letter or lawsuit, our ADA Partner, accessiBe provides our clients with an extensive
Litigation Support Package. This is a unique, free service we offer our customers.

ADA accessibility compliance is required by law for all companies with a website. Compliance is now mandatory and law firms are filing lawsuits for non-compliant websites. Avoid this before it’s too late.

Website ADA accessibility compliance is required by the Americans with Disabilities Act Standards for Accessible Design. What that means is that all electronic information and technology—i.e, your website—must be accessible to those with disabilities. All websites should be ADA compliant and inclusive for everyone, even if ADA standards to your organization.